Don’t Discourage Customers from Visiting Your Web Site

Unfortunately, many viewers abandon a Web site after a short visit. Why does this happen? And what can we do about it?
As Kissmetrics notes:
“Attracting a potential customer is hard enough. Grabbing their interest and retaining them is even more difficult. It’s important to design your site so that user frustration is kept to a minimum, thereby maximizing customer retention. Below are some examples of what not to do when designing your Web site.”
 
What Makes Someone Leave A Website?
Source: What Makes Someone Leave A Website?

 

This entry was posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing and tagged , , , , , , , , , , . Bookmark the permalink.

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