Don’ts for Retailers Using Social Media

In this new era of fake news, alternative truth, and inflammatory messages on social media, it is a good time for us to appraise (or reappraise) our own use of social media. Are we doing the best we can to avoid careless mistakes or inflammatory language?
Recently, Annie Pilon described “20 Taboo Topics to Stay Away from on Your Company’s Social Media Channels” for Small Business Trends. Here are some of her observations. PLEASE keep them in mind when utilizing social media and reacting to comments by others:
“If you use social media to promote your business online, you’ve probably put a lot of thought into what types of posts to share. But sometimes it can be just as important to consider what NOT to post on social media.”
                “Making fun of specific groups of people can go too far.
Even the occasional complaint about customers can be enough to damage your brand.
Avoid complaining about your employees online.
Customers want to know that you have a team that they can trust.
Nonconstructive criticism about public figures can seem petty to your social media followers.
You don’t want to be too intrusive when asking questions of your followers.
Be careful not to share anything that’s not true, as it can make your business look bad and lead to your followers being misinformed.
Healthy competition can be good for a business, even on social media. But there’s a big difference between a friendly back-and-forth and trash-talking.
Social media also isn’t the place to share sensitive or confidential information about customers.
Don’t share with followers every time you’re having a bad day or just feeling ‘blah’ about your business.
Posting anything illegal, whether it’s drug use or even just speeding, is a very bad idea.
Stay away from sharing any content that could be considered controversial.
It’s also best not to post anything that’s irrelevant to your audience.”

 

Click the image to learn more from Pilon.

 

This entry was posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Social Media and Retailing and tagged , , , , , , , , , , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s