Look to the Golden Globes for Ad Creativity

The Golden Globe Awards were presented last Sunday. As more of a “party” show than others, the Golden Globe show attracts edgier ads. Here are two examples.

As reported by T. L. Stanley for Adweek:

“For fans who didn’t know that A-list movie star Drew Barrymore is shilling for a Weight Watchers-like program, surprise! And for those who didn’t know she’s playing a cannibal in her new Netflix show: double surprise!A new ad campaign that kicked off during Sunday night’s Golden Globes for the upcoming black comedy Santa Clarita Diet. The 10-episode show, launching Feb. 3 on the prolific streaming service, also stars Timothy Olyphant, who plays Barrymore’s real-estate broker (non-zombie) husband.”
“When she asks if you’re ‘ready to take your life to a whole new level of wow,’ with a crimson streak of blood dripping from her mouth, there’s no longer any question that this is a tongue-in-cheek (literally?) ad for a twisted piece of entertainment.”

 

And as Tanya Dua reports for Digiday:
“Just two months after Snapchat’s video-capturing Spectacles hit the market, they made their red carpet debut. L’Oréal Paris, the official makeup sponsor of the Golden Globe Awards, used Snapchat Spectacles to give viewers a sneak peek into the awards show.”
“The $130 devices were worn by its celebrity makeup artist Sir John as well as two other L’Oréal Paris brand ambassadors, who used them to stream behind-the-scenes content, from celebrities getting ready backstage to the walk down the red carpet.”


 

This entry was posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing and tagged , , , , , , , , , , , . Bookmark the permalink.

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