Tag Archives: advertising

IKEA’s New Ads: Assembling Furniture Should Be Easy

Posted on August 15, 2017 by bermanevansretail

IKEA is a very smart marketer. In its latest print advertising campaign, it is focusing on how easy it should be to assemble DYI furniture — with a clever nod to the simplicity of assembling IKEA’s furniture. As reported by … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment

Look to the Golden Globes for Ad Creativity

Posted on January 12, 2017 by bermanevansretail

The Golden Globe Awards were presented last Sunday. As more of a “party” show than others, the Golden Globe show attracts edgier ads. Here are two examples. As reported by T. L. Stanley for Adweek: “For fans who didn’t know … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , | Leave a comment

7 KFC Video Ads From Around the World

Posted on July 6, 2016 by bermanevansretail

KFC has really stepped up its advertising strategy — and not just in the United States. Here are a selection of ads from around the world. We feature YouTube ads from SEVEN countries here. From the USA YouTube Channel: There is … Continue reading →

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , , , , | Leave a comment