Tag Archives: ad

Bonobos Showcases Diversity

Posted on May 16, 2018 by bermanevansretail

At Bonobos, an online men’s clothier, the focus is on the following: “Shopping for clothes is a pain. We’re here to make it painless, and maybe even fun. A Better Experience. Like most guys, we’re not big fans of shopping. … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , | Leave a comment

7 KFC Video Ads From Around the World

Posted on July 6, 2016 by bermanevansretail

KFC has really stepped up its advertising strategy — and not just in the United States. Here are a selection of ads from around the world. We feature YouTube ads from SEVEN countries here. From the USA YouTube Channel: There is … Continue reading →

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , , , , | Leave a comment