Tag Archives: Ikea

Ikea: Calling Pet Lovers

Many people like cute and humorous ads. Now Ikea is taking its furniture advertising to a higher level of cuteness. The new campaign deals with Ikea pet furniture. Yes pet furniture.   Ikea Pet Furniture. Yes Pet Furniture. As Ikea notes … Continue reading

Posted in Global Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , | Leave a comment

IKEA’s New Ads: Assembling Furniture Should Be Easy

IKEA is a very smart marketer. In its latest print advertising campaign, it is focusing on how easy it should be to assemble DYI furniture — with a clever nod to the simplicity of assembling IKEA’s furniture. As reported by … Continue reading

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment

Ikea: Cutting-Edge Catalogs

Ikea is a global powerhouse in furniture retailing. It operates about 340 stores in 40 countries. “The Ikea Concept is created to give the many people, regardless of the thickness of their wallets, the possibility to furnish their homes – even when times are … Continue reading

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , , , , | 1 Comment

A Hotel Company from Ikea? Ja

Sweden’s Ikea is known around the world for its chain of stores selling inexpensive furniture. As the firm says: “Rather than selling expensive home furnishings that only a few can buy, the Ikea Concept makes it possible to serve the … Continue reading

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , , , , , | Leave a comment

The Most Attractive U.S. Retail Employers: The Results of a Universum Student Survey

Each year, Universum presents the results of its “Ideal Student Employer Survey in the U.S.” The most recent survey included thousands of undergraduate and graduate student respondents. These are among the most highly-rated retail firms. Click the icons to access … Continue reading

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Ikea’s Optimistic Look at the Future

Ikea, the global, Swedish-based furniture and accessories chain, is nothing if not ambitious — even in this tough worldwide economy. According to Anna Molin, writing for the Wall Street Journal: “Ikea, the Swedish furniture giant, expects to increase revenue as … Continue reading

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , , | Leave a comment

New Ikea Catalogs: A 3-D Look

Ikea is one of the world’s best global retailers; and it is always looking for ways to excite its customers while also keeping costs under control — in order to maintain its low-price strategy and generate profits at the same … Continue reading

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | Leave a comment