Ikea: Cutting-Edge Catalogs

Ikea is a global powerhouse in furniture retailing. It operates about 340 stores in 40 countries. “The Ikea Concept is created to give the many people, regardless of the thickness of their wallets, the possibility to furnish their homes – even when times are tough.”
Ikea is a big believer in multichannel retailing and offers shoppers a number of touch points, including Web sites and catalogs. And it has been quite innovative with its catalogs .
As JWT Intelligence reports: “Print catalogs are still alive and well, proving to be an enduring way of connecting with consumers. But, increasingly, catalogs will also bridge the physical/digital divide, thanks to augmented reality. Last year, Ikea added an X-Ray feature to its catalog — one of the most widely-distributed texts in the world — that allows readers to peer inside products and see, for instance, what a cabinet interior looks like. For the 2014 catalog, customers can place virtual furniture pieces into real-life rooms simply by scanning products with a smartphone or tablet and laying the catalog on the relevant spot on the floor.”
Watch this video to learn more.


This entry was posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing, Video Clips (non-career) and tagged , , , , , , , , , , , , , , . Bookmark the permalink.

1 Response to Ikea: Cutting-Edge Catalogs

  1. Pingback: The 25 Most Popular Posts by Retailing: From A to Z by Joel Evans | Retailing: From A to Z by Joel Evans

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