Tag Archives: catalog

Victoria’s Secret: Another Big-time Catalog Bites the Dust

Posted on May 27, 2016 by bermanevansretail

Over the last several years, a number of prominent retailers have cut back on or eliminated their print catalogs. Often the costs became too high; and producing online catalogs became more effective. The latest major retailer to decide to eliminate … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , | 3 Comments

An Upscale Catalog War: Neiman Marcus Vs. Saks

Posted on November 15, 2014 by bermanevansretail

For years, Neiman Marcus has led the way among upscale retailers with its elaborate annual Christmas catalog. Click below to access this year’s catalog.   This year, Neiman Marcus faces a new luxury catalog challenger — Saks. Click below to … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , , , | Leave a comment

Ikea: Cutting-Edge Catalogs

Posted on August 25, 2013 by bermanevansretail

Ikea is a global powerhouse in furniture retailing. It operates about 340 stores in 40 countries. “The Ikea Concept is created to give the many people, regardless of the thickness of their wallets, the possibility to furnish their homes – even when times are … Continue reading →

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , , , , | 1 Comment