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Tag Archives: catalog
Victoria’s Secret: Another Big-time Catalog Bites the Dust
Over the last several years, a number of prominent retailers have cut back on or eliminated their print catalogs. Often the costs became too high; and producing online catalogs became more effective. The latest major retailer to decide to eliminate … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged catalog, competition, customer expectations, multichannel, retail analytics, trends, Victoria's Secret
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An Upscale Catalog War: Neiman Marcus Vs. Saks
For years, Neiman Marcus has led the way among upscale retailers with its elaborate annual Christmas catalog. Click below to access this year’s catalog. This year, Neiman Marcus faces a new luxury catalog challenger — Saks. Click below to … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged 2014 holiday shopping, catalog, Christmas, competition, customer expectations, luxury, merchandising, Neiman Marcus, online shopping, opportunity, promotion, Saks, segmentation, shopping, trends, upscale
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Ikea: Cutting-Edge Catalogs
Ikea is a global powerhouse in furniture retailing. It operates about 340 stores in 40 countries. “The Ikea Concept is created to give the many people, regardless of the thickness of their wallets, the possibility to furnish their homes – even when times are … Continue reading
Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing, Video Clips (non-career)
Tagged catalog, customer expectations, customer service, experiential retailing, global, Ikea, JWT Intelligence, merchandising, multichannel, online shopping, opportunity, promotion, technology, trends, video
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New Ikea Catalogs: A 3-D Look
Ikea is one of the world’s best global retailers; and it is always looking for ways to excite its customers while also keeping costs under control — in order to maintain its low-price strategy and generate profits at the same … Continue reading
Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer
Tagged 3-D, catalog, customer service, Ikea, information, merchandising, promotion, shopping, technology, trends, video
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Multichannel Merchant’s 2012-2013 Outlook for Catalogs
Multichannel Merchant’s 2012-13 Catalog Outlook Report, sponsored by Ripon Printers, can “help evaluate, benchmark, and plan” a catalog strategy and its related tactics. Click the image to access the 5-page report.
Posted in Part 7: Communicating with the Customer
Tagged catalog, multichannel, Multichannel Merchant, trends
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