Tag Archives: Victoria’s Secret

What’s the Biggest Global Shopping Day?

Posted on November 14, 2016 by bermanevansretail

Last year, we wrote about the phenomenally successful 2015 online Chinese Singles’ Day, an annual event scheduled for November 11 that dwarfs Cyber Monday, which occurs on the first Monday after Thanksgiving each year. As reported by The Street: “Singles’ … Continue reading →

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , , , , , , , , | 2 Comments

The Retailers That Millennials Love

Posted on October 5, 2016 by bermanevansretail

Millennials represent a huge, demanding, and challenging consumer segment for marketers. With that in mind, let’s ask: What retail brands are doing best among Millennials? Recently, Moosylvania — a company involved with branding, digital, and experiential (“Digital connectivity has changed … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , , , , | 2 Comments

Victoria’s Secret: Another Big-time Catalog Bites the Dust

Posted on May 27, 2016 by bermanevansretail

Over the last several years, a number of prominent retailers have cut back on or eliminated their print catalogs. Often the costs became too high; and producing online catalogs became more effective. The latest major retailer to decide to eliminate … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , | 3 Comments