Tag Archives: Target

Target, American Eagle Offer Free Shopping Day

For retailers such as Amazon, free shipping is a year-round strategy. Free shipping lures millions of shoppers to pay $99 per year for Amazon Prime. They get free two-day shipping, sometimes even on Sundays.   Free Shopping Day To compete, … Continue reading

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Social Media and Retailing | Tagged , , , , , | Leave a comment

What’s the Biggest Global Shopping Day?

Last year, we wrote about the phenomenally successful 2015 online Chinese Singles’ Day, an annual event scheduled for November 11 that dwarfs Cyber Monday, which occurs on the first Monday after Thanksgiving each year. As reported by The Street: “Singles’ … Continue reading

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , , , , , , , , | 2 Comments

The Retailers That Millennials Love

Millennials represent a huge, demanding, and challenging consumer segment for marketers. With that in mind, let’s ask: What retail brands are doing best among Millennials? Recently, Moosylvania — a company involved with branding, digital, and experiential (“Digital connectivity has changed … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , , , , | 2 Comments

Why Don’t Some Store-Based Retailers Get It?

Target had a lot of problems a couple of years ago, with hackers get into the accounts of millions of shoppers. It received a lot of negative press; and for a while, Target was distrusted by some of its customers. … Continue reading

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 2 Comments

Lowe’s and Target Go Smaller to Get Bigger

Lowe’s is a leading retailer that specializes in home improvement and hardware stores across North America. According to its Web site, Lowe’s generates nearly $60 billion annually in revenues, operates about 1,850 retail stores, serves about  million retail and professional customers … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , | 1 Comment

Just for Fun: Target’s Haunted House Video

Target is working very hard this year to expand its Halloween-related sales. It is doing tie-ins with manufacturers and has even produced a a six-video series for showing on YouTube. [Click the upper of the video below to access the … Continue reading

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , | 1 Comment

New Data on Retail Security Breaches

The impact of the spate of retail security breaches over the last decade keeps getting worse. eMarketer puts it thusly: “With the lure of using big data and advanced CRM [customer relationship management] techniques to predict everything a potential customer might … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Privacy and Identity Theft Issues | Tagged , , , , , , , , , , | 1 Comment