For retailers such as Amazon, free shipping is a year-round strategy. Free shipping lures millions of shoppers to pay $99 per year for Amazon Prime. They get free two-day shipping, sometimes even on Sundays.
Free Shopping Day
To compete, hundreds of other retailers offer free shipping for limited periods (some tied to minimum purchase amounts). One example of this is “Free Shipping Day.”
“Target and American Eagle are just two of 225 retailers that have already signed up to be a part of Free Shipping Day on Friday, Dec. 15. Originally launched by entrepreneur Luke Knowles 10 years ago, the one-day online shopping event offers free shipping on all orders and a promise that items will be delivered by Christmas Eve.”
“Free shipping continues to be a top priority for online shoppers, according to Adobe, and among the top drivers for sales growth this holiday season — estimated to reach $107.4 billion in 2017.”
This strategy will generate shopper enthusiasm for mid-December shopping at participating retailers. BUT, free shipping is provided by many retailers for longer periods than one day. So, will “Free Shopping Day” really be impactful?
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