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Tag Archives: Starbucks
The Retailers That Millennials Love
Millennials represent a huge, demanding, and challenging consumer segment for marketers. With that in mind, let’s ask: What retail brands are doing best among Millennials? Recently, Moosylvania — a company involved with branding, digital, and experiential (“Digital connectivity has changed … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged Amazon, American Eagle, Chick-fil-A, customer loyalty, Express, favorite, GameStop, Kohl's, Kroger's, merchandising, Millennial, Old Navy, Starbucks, success, Target, Victoria's Secret, Wal=Mart
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How Superior Retail Web Sites Get Designed
We can learn a lot from how the best Web sites get designed. As Austin Knight writes for HubSpot: “Style guides have always been a staple of design, with some print versions dating back to over 100 years ago. But as design for … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged Apple, customer expectations, HubSpot, multichannel, Starbucks, technology, tips, trends, web design, Yelp
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Does Rebranding Always Work?
Many times, companies tinker with their logos, their slogans, and other branded materials. They want to “freshen” things up. Four recent rebrandings (Gap, Starbucks, Vodafone, and AirBnB) are the subject of a recent analysis by Erik Devaney for HubSpot: ” … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged AirBnB, competition, customer expectations, Gap, merchandising, multichannel, promotion, rebranding, Starbucks, Vodafone
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A Video Look at Starbucks Around the World
Since its founding in 1971, Starbucks has become a global retail coffee powerhouse. Today it has 21,000 outlets around the world: “Our stores are a neighborhood gathering place for meeting friends and family. Our customers enjoy quality service, an inviting … Continue reading
Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career)
Tagged customer expectations, customer loyalty, experiential retailing, global, opportunity, planning, promotion, Starbucks, success, video, YouTube
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Retailers Becoming More Aggressive in Reducing Security Breeches
As we all know, data theft and security breeches are a huge problem for both large and small retailers (click here, for example). After the spate of recent incidents, retailers and credit card companies in the United States seem ready now … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Technology in Retailing
Tagged customer expectations, EMV, global retailing, identity theft, multichannel, planning, security, Starbucks, technology, theft, trends, trust
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An Innovative Starbucks Collaboration
Starbucks has often been an innovator, going back to the days when it introduced free Wi-Fi into its stores. So, the recent launch of its new Starbucks Refresher fits right in for the retailer. As Nielsen reports: “A product launch … Continue reading
Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged innovation, merchandising, multichannel, Nielsen, opportunity, planning, promotion, SheKnows.com, social media, Starbucks
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