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Tag Archives: Starbucks
The Retailers That Millennials Love
Millennials represent a huge, demanding, and challenging consumer segment for marketers. With that in mind, let’s ask: What retail brands are doing best among Millennials? Recently, Moosylvania — a company involved with branding, digital, and experiential (“Digital connectivity has changed … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged Amazon, American Eagle, Chick-fil-A, customer loyalty, Express, favorite, GameStop, Kohl's, Kroger's, merchandising, Millennial, Old Navy, Starbucks, success, Target, Victoria's Secret, Wal=Mart
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How Superior Retail Web Sites Get Designed
We can learn a lot from how the best Web sites get designed. As Austin Knight writes for HubSpot: “Style guides have always been a staple of design, with some print versions dating back to over 100 years ago. But as design for … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged Apple, customer expectations, HubSpot, multichannel, Starbucks, technology, tips, trends, web design, Yelp
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Does Rebranding Always Work?
Many times, companies tinker with their logos, their slogans, and other branded materials. They want to “freshen” things up. Four recent rebrandings (Gap, Starbucks, Vodafone, and AirBnB) are the subject of a recent analysis by Erik Devaney for HubSpot: ” … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged AirBnB, competition, customer expectations, Gap, merchandising, multichannel, promotion, rebranding, Starbucks, Vodafone
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