Tag Archives: HubSpot

HubSpot’s Insightful Self-Branding Advice

Insightful Self-Branding Advice. We value this topic as one of our favorites. And make it one of YOURS! Great self-brands lead to great careers. 🙂 How would YOU address these comments: I regularly ask my undergraduate and graduate students: Why … Continue reading

Posted in Career Useful Information, Social Media and Retailing | Tagged , , , , | Leave a comment

Retailers and Instagram

Instagram now has 500 million active users, and it is rapid pulling away from Twitter (whose user base has been rather stagnant). Instagram’s popularity has not gone unnoticed by retailers who have been posting pictures and videos in great numbers. … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , | Leave a comment

Web Sites That Get the Pricing Process Right

Lots of shoppers explore their favorite Web sites looking for information — and sometimes, even to purchase. The way that prices are presented online can go a long way toward determining whether people or motivated or demotivated to buy an … Continue reading

Posted in Online Retailing, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | 2 Comments

Personal Selling Should Be Alive and Well for Many Retailers

A lot of firms have turned to a self-service or online system for selling. In these instances, personal selling is avoided. But that is not always a good idea. Here are just a few instances where personal selling is imperative. … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 1 Comment

More Than 30 Tips/Tools to Improve Your Writing

Looking to improve your writing skills? [We ALL should be. 🙂 ] Take a look at the tips/tools offered by Lindsay Kolowich for HubSpot: “Whether you’re a published author or just starting to blogging, it’s not always easy to string words … Continue reading

Posted in Career Useful Information, Part 1: Overview/Planning, Part 8: Putting It All Together | Tagged , , , , , , , , , | 1 Comment

FREE Resume Templates

Are you someone who has trouble writing TARGETED resumes geared to specific jobs? If your answer is yes, or you just want to get some new resume ideas, keep reading. HubSpot is making available TEN free resume templates covering these … Continue reading

Posted in Career Useful Information, Careers in Retailing | Tagged , , , , , , , | 1 Comment

Fighting Credit Card Fraud

Credit card fraud costs retailers, consumers, banks, and credit card firms billions and billions of dollars worldwide — and that only includes the fraud we know about, not the fraud that goes unreported. This post focuses on online credit card … Continue reading

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Privacy and Identity Theft Issues | Tagged , , , , , , , , | 5 Comments