Tag Archives: HubSpot

Free Advertising Tools

Posted on April 17, 2018 by bermanevansretail

In this post, we cite free advertising tools for small businesses. By using these tools, a firm can hold down its costs. And it can advertise more effectively. Because we like free, also consult these other resources: Useful Free TrendWatching … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , | Leave a comment

2018 Marketing Budget Free Templates

Posted on January 31, 2018 by bermanevansretail

With this post, we conclude our three-part series on the marketing budget. This topic merits the detailed coverage. First, we presented 2018 Marketing Budget Trends. Then, we covered 2018 Marketing Budget Strategies. And we conclude with our 2018 Marketing Budget … Continue reading →

Posted in Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together | Tagged , , , , , | Leave a comment

Knowing How to Handle Difficult People

Posted on January 23, 2018 by bermanevansretail

Why is Glassdoor’s 2018 Best U.S. Employers list so popular? Because it is based on opinions of real employees and their feelings about their work environment. Great firms equal happy employees. However, we may find ourselves in a not so … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 5: Managing a Retail Business, Part 8: Putting It All Together | Tagged , , , | Leave a comment