Tag Archives: HubSpot

HubSpot’s Insightful Self-Branding Advice

Posted on November 28, 2017 by bermanevansretail

Insightful Self-Branding Advice. We value this topic as one of our favorites. And make it one of YOURS! Great self-brands lead to great careers. 🙂 How would YOU address these comments: I regularly ask my undergraduate and graduate students: Why … Continue reading →

Posted in Career Useful Information, Social Media and Retailing | Tagged , , , , | Leave a comment

Retailers and Instagram

Posted on September 20, 2016 by bermanevansretail

Instagram now has 500 million active users, and it is rapid pulling away from Twitter (whose user base has been rather stagnant). Instagram’s popularity has not gone unnoticed by retailers who have been posting pictures and videos in great numbers. … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , | Leave a comment

Web Sites That Get the Pricing Process Right

Posted on December 8, 2015 by bermanevansretail

Lots of shoppers explore their favorite Web sites looking for information — and sometimes, even to purchase. The way that prices are presented online can go a long way toward determining whether people or motivated or demotivated to buy an … Continue reading →

Posted in Online Retailing, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | 2 Comments