Web Sites That Get the Pricing Process Right

Lots of shoppers explore their favorite Web sites looking for information — and sometimes, even to purchase. The way that prices are presented online can go a long way toward determining whether people or motivated or demotivated to buy an item.
Recently, Lindsay Kolowich, writing for HubSpot, identified 11 online pricing pages that serve as excellent examples for those involved in designing online pricing pages:
“The majority of people who have made it down the funnel far enough to consider buying from you will likely look at your pricing page. It’s a huge opportunity for you to take control of the price conversation and make it even easier for people to buy. What does a great pricing page look like? To help inspire you, we found 11 of the best examples of pricing page design. You’ll notice the best pricing pages have clean layouts, use simple language that speaks to the customer, and aim to inspire trust between the business and the user.”
Click below to access these pages. And go here to read a lot more.
  1. Box
  2. Zendesk
  3. Detectify
  4. Wistia
  5. Casper
  6. Squarespace
  7. Ticketleap
  8. Slack
  9. BombBomb
  10. Pagevamp
  11. Acquia

 

This entry was posted in Online Retailing, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer and tagged , , , , , , , , , , . Bookmark the permalink.

2 Responses to Web Sites That Get the Pricing Process Right

  1. Pingback: Web Sites That Get the Pricing Process Right | ...

  2. Pingback: Do YOU Know When It Is OK to Raise Prices? | Retailing: From A to Z by Joel Evans

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