Tag Archives: HubSpot

A HubSpot Study: Social Media Posts and Interaction

How well do industries do in their social media engagement? Is the frequency of posting related to the level of audience participation? HubSpot recently conducted a research study on this (“2015 Social Media Benchmarks Report”). The full 49-page report may … Continue reading

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | 1 Comment

Learning How to Easily Develop a QR Code

QR codes are becoming much popular among consumers — especially with their use on mobile devices. So, is there an easy way to create QR codes?  According to Cory Eridon, writing for HubSpot, the answer is an emphatic yes. He … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , | 3 Comments

Mastering Your Own Professional Brand Online

As we have written several times (see, for example: 1, 2, 3, 4), developing, managing, and marketing  one’s self brand could be THE most important factor in career success. And now, one’s self brand must clearly and persuasively be communicated … Continue reading

Posted in Career Useful Information, Careers in Retailing, Social Media and Retailing | Tagged , , , , , , , , , , | 1 Comment