Tag Archives: selling

Personal Selling Should Be Alive and Well for Many Retailers

A lot of firms have turned to a self-service or online system for selling. In these instances, personal selling is avoided. But that is not always a good idea. Here are just a few instances where personal selling is imperative. … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 1 Comment