How Superior Retail Web Sites Get Designed

We can learn a lot from how the best Web sites get designed.
As Austin Knight writes for HubSpot:
“Style guides have always been a staple of design, with some print versions dating back to over 100 years ago. But as design for the Web continues to become more formalized, style guides have begun to find their rightful place in the digital medium as well. They’re especially useful for Web sites and products that need to produce top-notch user experiences.”
“But, as a UX designer myself, I’ve always been curious … what can you find in the digital style guides of influential companies like Apple, Google, and Starbucks? Believe it or not, a lot of companies actually make this information publicly available — they just don’t make it very easy to find. So, every time that I stumble across one, I bookmark it. Here are some of the best ones that I’ve found so far.”
* Apple
* Starbucks
* Yelp
Click the image to read more of Knight’s HubSpot article.

 

 

This entry was posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Social Media and Retailing and tagged , , , , , , , , , . Bookmark the permalink.

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