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Tag Archives: Apple
iPhone X Repair Costs Soar
The iPhone X is one of the most anticipated new products in years. Pre-orders closed early. And production delays will cause a huge order backlog. And all of this for a product with a starting price of $999. This post … Continue reading
iPhone Rolls On
Yes, iPhones are a big deal, which we discussed on Evans on Marketing when the 10th anniversary models were unveiled. Since introduction, the iPhone has represented a HUGE percentage of Apple’s total revenues. As the following chart from Statista shows: … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing
Tagged Apple, customer expectations, customer loyalty, iPhone, planning, pricing
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What’s the Biggest Global Shopping Day?
Last year, we wrote about the phenomenally successful 2015 online Chinese Singles’ Day, an annual event scheduled for November 11 that dwarfs Cyber Monday, which occurs on the first Monday after Thanksgiving each year. As reported by The Street: “Singles’ … Continue reading
Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 7: Communicating with the Customer, Video Clips (non-career)
Tagged 2016, Alibaba, Apple, competition, customer expectations, JD.com, Maserati, merchandising, November 11, online shopping, opportunity, promotion, Sephora, Singles' Day, Target, trends, Victoria's Secret, video
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Revisiting Steve Jobs at Stanford: One of the Greatest Commencement Speeches Ever!
At this time of college graduations, take a look at one of the gold standards of commencement speeches — Steve Jobs’ 2005 speech at Stanford. It is truly inspiring and has been viewed more than 22 million times at YouTube. … Continue reading
How Superior Retail Web Sites Get Designed
We can learn a lot from how the best Web sites get designed. As Austin Knight writes for HubSpot: “Style guides have always been a staple of design, with some print versions dating back to over 100 years ago. But as design for … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged Apple, customer expectations, HubSpot, multichannel, Starbucks, technology, tips, trends, web design, Yelp
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A Graphical Look at the Apple Store’s Peformance
As we know, Apple’s store division has been on an incredible roll (see this post, for example). So, how are these stores doing across several financial dimensions? Recently, Horace Dediu compiled data on the Apple Store group and charted performance … Continue reading
Posted in Global Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged Apple, Apple Store, customer expectations, customer loyalty, customer service, experiential retailing, financial performance, online shopping, planning, retail analytics, shopping, strategy, success, trends
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Trademarking a Store Design: The Case of Apple Stores
The Apple Store chain, with outlets in more than 40 countries, has done very well in recent years. Shoppers like the service and the interactivity of the stores. Average sales per square foot are the highest among retail chains. Now, Apple … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged Apple, Apple Store, customer expectations, customer loyalty, customer service, experiential retailing, global, location, merchandising, planning, promotion, shopping, store design, store interior, store layout, success, trademark
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