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Tag Archives: iPhone
iPhone Rolls On
Yes, iPhones are a big deal, which we discussed on Evans on Marketing when the 10th anniversary models were unveiled. Since introduction, the iPhone has represented a HUGE percentage of Apple’s total revenues. As the following chart from Statista shows: … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing
Tagged Apple, customer expectations, customer loyalty, iPhone, planning, pricing
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A New Advance in Mobile Technology: Payment Processing
Jack Dorsey is best-known as the creator of Twitter. However, it is his most recent venture — Square, Inc. — that is impacting the payment-processing system in retailing. The firm is a mobile payment-processing provider. Here’s how Issie Lapowsky, writing for Inc. describes … Continue reading
Posted in Online Retailing, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing
Tagged Android, credit card, customer expectations, debit card, experiential retailing, global, iPad, iPhone, Jack Dorsey, merchandising, mobile media, multichannel, payment, pricing, Square, technology, trends
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How Wireless Phone Carriers Will Benefit from the iPhone 5
Until now, Apple has received the main benefits from its iPhones. Because of the popularity of the iPhone, wireless carriers have sold new iPhones for far less than they paid for the phones. They have tried to make up for … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Social Media and Retailing, Technology in Retailing, Video Clips (non-career)
Tagged Apple, AT&T, business model, customer expectations, customer loyalty, experiential retailing, global, iPhone, mobile shopping, retailing, smartphone, trends, Verizon, video
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