Tag Archives: Gap

Time to Close the Customer Experience Gap

Customer experience includes all interfaces that firms have with people. A great experience leads to satisfaction and repeat business. Accordingly, closing the customer experience gap is vital. Closing the Customer Experience Gap Some firms are rather weak in this area … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , | 1 Comment

Does Rebranding Always Work?

Many times, companies tinker with their logos, their slogans, and other branded materials. They want to “freshen” things up. Four recent rebrandings (Gap, Starbucks, Vodafone, and AirBnB) are the subject of a recent analysis by Erik Devaney for HubSpot: ” … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 2 Comments

Retailers Predicted to Close the Most Stores in 2013

Even though the economy has been looking brighter, a number of retailers remain in a precarious position. According to Douglas A. McIntyre, Samuel Weigley, Alexander E.M. Hess, and Michael B. Sauter (writing for 24/7 Wall), 8 retailers are likely to close … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business | Tagged , , , , , , , , , , , , , , , , , , , | 2 Comments