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Tag Archives: Gap
Time to Close the Customer Experience Gap
Customer experience includes all interfaces that firms have with people. A great experience leads to satisfaction and repeat business. Accordingly, closing the customer experience gap is vital. Closing the Customer Experience Gap Some firms are rather weak in this area … Continue reading
Does Rebranding Always Work?
Many times, companies tinker with their logos, their slogans, and other branded materials. They want to “freshen” things up. Four recent rebrandings (Gap, Starbucks, Vodafone, and AirBnB) are the subject of a recent analysis by Erik Devaney for HubSpot: ” … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged AirBnB, competition, customer expectations, Gap, merchandising, multichannel, promotion, rebranding, Starbucks, Vodafone
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