Tag Archives: Gap

Time to Close the Customer Experience Gap

Posted on October 9, 2017 by

Customer experience includes all interfaces that firms have with people. A great experience leads to satisfaction and repeat business. Accordingly, closing the customer experience gap is vital. Closing the Customer Experience Gap Some firms are rather weak in this area … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , | 1 Comment

Does Rebranding Always Work?

Posted on February 25, 2015 by

Many times, companies tinker with their logos, their slogans, and other branded materials. They want to “freshen” things up. Four recent rebrandings (Gap, Starbucks, Vodafone, and AirBnB) are the subject of a recent analysis by Erik Devaney for HubSpot: ” … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 2 Comments

Retailers Predicted to Close the Most Stores in 2013

Posted on February 7, 2013 by

Even though the economy has been looking brighter, a number of retailers remain in a precarious position. According to Douglas A. McIntyre, Samuel Weigley, Alexander E.M. Hess, and Michael B. Sauter (writing for 24/7 Wall), 8 retailers are likely to close … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business | Tagged , , , , , , , , , , , , , , , , , , , | 2 Comments

The Most Attractive U.S. Retail Employers: The Results of a Universum Student Survey

Posted on January 13, 2013 by

Each year, Universum presents the results of its “Ideal Student Employer Survey in the U.S.” The most recent survey included thousands of undergraduate and graduate student respondents. These are among the most highly-rated retail firms. Click the icons to access … Continue reading →

Posted in Career Useful Information, Careers in Retailing | Tagged , , , , , , , , , , , , , , , , | 3 Comments

Why Social Commerce Has Failed, and What Can Make It Work

Posted on April 17, 2012 by

According to Allison Bradley: “Social commerce is E-commerce conducted via social media channels. Its first wave, which I like to refer to as Social Commerce 1.0, hasn’t proven to be very social – or very successful. While 12% of the … Continue reading →

Posted in Global Retailing, Social Media and Retailing | Tagged , , , , , , , , | Leave a comment