Tag Archives: GameStop

The Retailers That Millennials Love

Millennials represent a huge, demanding, and challenging consumer segment for marketers. With that in mind, let’s ask: What retail brands are doing best among Millennials? Recently, Moosylvania — a company involved with branding, digital, and experiential (“Digital connectivity has changed … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , , , , | 2 Comments

Retailers Predicted to Close the Most Stores in 2013

Even though the economy has been looking brighter, a number of retailers remain in a precarious position. According to Douglas A. McIntyre, Samuel Weigley, Alexander E.M. Hess, and Michael B. Sauter (writing for 24/7 Wall), 8 retailers are likely to close … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business | Tagged , , , , , , , , , , , , , , , , , , , | 2 Comments

Multi-Channel Retailing and GameStop

In a recent interview with Chain Store Age, Steve Nix (GameStop’s general manager of distribution) addressed several aspects of multi-channel retailing: “Tell us about the industry’s evolution to multi-channel PC digital distribution. What has GameStop done to position itself in … Continue reading

Posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Technology in Retailing | Tagged , , , , | Leave a comment

Why Social Commerce Has Failed, and What Can Make It Work

According to Allison Bradley: “Social commerce is E-commerce conducted via social media channels. Its first wave, which I like to refer to as Social Commerce 1.0, hasn’t proven to be very social – or very successful. While 12% of the … Continue reading

Posted in Global Retailing, Social Media and Retailing | Tagged , , , , , , , , | Leave a comment