Tag Archives: Kohl’s

The Retailers That Millennials Love

Millennials represent a huge, demanding, and challenging consumer segment for marketers. With that in mind, let’s ask: What retail brands are doing best among Millennials? Recently, Moosylvania — a company involved with branding, digital, and experiential (“Digital connectivity has changed … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , , , , | 2 Comments

Who’s Got the Better Holiday Ad?

During the holiday shopping season, there is a lot of advertising clutter — as more retailers advertise; and they do so in more depth. Just check out the inserts in your Sunday newspaper from now until the end of the … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , | 2 Comments

Kohl’s: Better Tailoring Prices and Assortments

Kohl’s operates about 1,200 mid-priced stores in the United States. Its mission is “to be the leading family-focused, value-oriented, specialty department store offering quality exclusive and national brand merchandise to the customer in an environment that is convenient, friendly, and … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Technology in Retailing | Tagged , , , , , , , , , | Leave a comment

Retailers and Their Designer-Partners

One way that many retailers have attempted to stand out in today’s crowded marketplace is to arrange exclusive deals with designers. This enables the retailers to carry merchandise lines that are exclusive to them. Thus, even the competition for designer-partners … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Nordstrom Ranked as Top U.S. Fashion Retailer

Nordstrom is the favorite U.S. fashion chain according to a recent survey by  Market  Force Information. Nordstrom, a high-end department store chain, was praised for its customer  service, store atmosphere, easy returns, and merchandise selection. Kohl’s was second and Macy’s third in this … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , , , , , , , | 1 Comment

The Most Attractive U.S. Retail Employers: The Results of a Universum Student Survey

Each year, Universum presents the results of its “Ideal Student Employer Survey in the U.S.” The most recent survey included thousands of undergraduate and graduate student respondents. These are among the most highly-rated retail firms. Click the icons to access … Continue reading

Posted in Career Useful Information, Careers in Retailing | Tagged , , , , , , , , , , , , , , , , | 3 Comments