Kohl’s: Better Tailoring Prices and Assortments

Kohl’s operates about 1,200 mid-priced stores in the United States. Its mission is “to be the leading family-focused, value-oriented, specialty department store offering quality exclusive and national brand merchandise to the customer in an environment that is convenient, friendly, and exciting.”
As part of its ongoing modernization efforts, Kohl’s has partnered with Oracle to enhance its merchandising efforts. According to Alicia Fiorletta, reporting for Retail Touchpoints:
“To optimize operations during ongoing business growth, Kohl’s began an overhaul of its core merchandising, inventory and pricing operations. With Oracle’s Retail Merchandise Operations Management software in place, Kohl’s is able to tap into a unified system of record for inventory, allowing the retailer to better serve customers across channels, as well as simplify the business user experience.”
“After updating its E-commerce operations with Oracle Commerce in 2013, Kohl’s rolled out the Retail Merchandising System and Retail Price Management solutions to better manage inventory, pricing, and promotions for a product line that includes more than one million SKUs. The solutions provide detailed intelligence into how well categories and individual items preform online and across the retailer’s 1,200 U.S.-based stores.” 
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This entry was posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Technology in Retailing and tagged , , , , , , , , , . Bookmark the permalink.

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