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Can “Cheap Chic” Retail Get Even Cheaper?
This entry was posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer and tagged cheap chic, discount, fashion, global, H&M, multichannel, opportunity, pricing, Primark, strategy, trends, UK, Zara. Bookmark the permalink.
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