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Tag Archives: cheap chic
Can “Cheap Chic” Retail Get Even Cheaper?
A large customer segment wants to look good with their apparel, but — at the same time — pay less than before. The competition for for this segment is already intense and will probably become even more so with the … Continue reading
Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged cheap chic, discount, fashion, global, H&M, multichannel, opportunity, pricing, Primark, strategy, trends, UK, Zara
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