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Tag Archives: Neiman Marcus
Fitting Rooms Go Digital
As we have reported before (see, for example, 1, 2, 3), many retailers have hopped on the digital revolution. Now, we are even seeing digital fitting rooms. Niki Blasina reports for the Wall Street Journal that some retailers are deploying “video … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Technology in Retailing, Video Clips (non-career)
Tagged customer expectations, customer service, digital, experiential retailing, fitting room, Neiman Marcus, Rebecca Minkoff, video
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An Upscale Catalog War: Neiman Marcus Vs. Saks
For years, Neiman Marcus has led the way among upscale retailers with its elaborate annual Christmas catalog. Click below to access this year’s catalog. This year, Neiman Marcus faces a new luxury catalog challenger — Saks. Click below to … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged 2014 holiday shopping, catalog, Christmas, competition, customer expectations, luxury, merchandising, Neiman Marcus, online shopping, opportunity, promotion, Saks, segmentation, shopping, trends, upscale
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Today’s Outlet Stores: Are They TOO Popular?
Outlet stores (and shopping centers) have been around for decades. When they first opened, they sometimes occupied old factory buildings, focused on end-of-season merchandise and irregulars, and located miles away from traditional retailers so as not to hurt their retailers’ … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged Coach, competition, customer expectations, inventory management, location, Macy's, merchandising, Neiman Marcus, Nordstrom, online shopping, opportunity, outlet mall, outlet store, pricing, Saks, strategy, trends
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