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Tag Archives: Neiman Marcus
Fitting Rooms Go Digital
As we have reported before (see, for example, 1, 2, 3), many retailers have hopped on the digital revolution. Now, we are even seeing digital fitting rooms. Niki Blasina reports for the Wall Street Journal that some retailers are deploying “video … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Technology in Retailing, Video Clips (non-career)
Tagged customer expectations, customer service, digital, experiential retailing, fitting room, Neiman Marcus, Rebecca Minkoff, video
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An Upscale Catalog War: Neiman Marcus Vs. Saks
For years, Neiman Marcus has led the way among upscale retailers with its elaborate annual Christmas catalog. Click below to access this year’s catalog. This year, Neiman Marcus faces a new luxury catalog challenger — Saks. Click below to … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged 2014 holiday shopping, catalog, Christmas, competition, customer expectations, luxury, merchandising, Neiman Marcus, online shopping, opportunity, promotion, Saks, segmentation, shopping, trends, upscale
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Today’s Outlet Stores: Are They TOO Popular?
Outlet stores (and shopping centers) have been around for decades. When they first opened, they sometimes occupied old factory buildings, focused on end-of-season merchandise and irregulars, and located miles away from traditional retailers so as not to hurt their retailers’ … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged Coach, competition, customer expectations, inventory management, location, Macy's, merchandising, Neiman Marcus, Nordstrom, online shopping, opportunity, outlet mall, outlet store, pricing, Saks, strategy, trends
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Retailers’ Interest in Outlet Stores
For many traditional retailers, outlet stores have become an essential part of their overall store strategy mix. Here’s why. According to Kyle Stock, writing for Businessweek: “High-end department stores are slumming … sort of. At pricey apparel retailers such as Neiman … Continue reading
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing
Tagged competition, customer expectations, customer loyalty, discount, location, merchandising, multichannel, Neiman Marcus, Nordstrom, opportunity, outlet store, Ross Stores, segmentation, strategy, success, TJ Maxx
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Declining Consumer Interest in Fast Fashion?
Are consumers growing tired of “fast fashion,” quickly reproduced items sold at lower prices than the originals? Roya Wolverson, reporting for Time, notes that: “Last year, discount meccas like Dollar General and Dollar Tree scrambled to expand into hundreds of … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged competition, customer expectations, customer loyalty, Dollar General, Dollar Tree, global, H&M, merchandising, Neiman Marcus, planning, pricing, segmentation, shopping, Target, trends, Uniqlo, Zara
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Not a Marriage Made in Heaven: When Class Meets Mass
Neiman Marcus is a leading higher-end retail chain that offers “upscale assortments of apparel, accessories, jewelry, beauty, and decorative home products to the affluent consumer.” Through its Last Call division, the firm sells merchandise in an outlet store format (and … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged customer expectations, customer service, eBay, experiential retailing, failure, Last Call, location, merchandising, multichannel, Neiman Marcus, online shopping, planning
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Neiman Marcus: Is An IPO Ahead?
Neiman Marcus is an upscale retailer with an iconic image and a loyal customer following. Fiscal year 2012 sales were $4.3 billion. As the firm’s Web site notes: “For over a century, the Neiman Marcus Group has stayed focused on … Continue reading
Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together
Tagged customer loyalty, global retailing, IPO, location, luxury, merchandising, Neiman Marcus, online shopping, retailing, strategy, trends
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