Fitting Rooms Go Digital

As we have reported before (see, for example, 1, 2, 3), many retailers have hopped on the digital revolution.
Now, we are even seeing digital fitting rooms. Niki Blasina reports for the Wall Street Journal that some retailers are deploying “video screens in lieu of mirrors, and giant touchscreens and text messages to keep customers engaged. Retailers like Neiman Marcus and Rebecca Minkoff are adding technology to fitting rooms in response to online shopping.”
Take a look at the WSJ video synopsis.



This entry was posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Technology in Retailing, Video Clips (non-career) and tagged , , , , , , , . Bookmark the permalink.

1 Response to Fitting Rooms Go Digital

  1. Pingback: Fitting Rooms Go Digital | Retailing |

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