The Pre-Millennial and Retailing

Pre-millennials are those born in the 1980s and 1990s. This group is an important one for the future of most retailers.
BearingPoint has done a lot of research on this market segment. Take a look at an infographic and a YouTube video the firm has prepared.

 

 

 

This entry was posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing and tagged , , , , , , , , . Bookmark the permalink.

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