Tag Archives: pre-millennial

The Pre-Millennial and Retailing

Pre-millennials are those born in the 1980s and 1990s. This group is an important one for the future of most retailers. BearingPoint has done a lot of research on this market segment. Take a look at an infographic and a … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | Leave a comment