Tag Archives: segmentation

Segmenting Holiday Shopper Behavior

Posted on November 14, 2017 by bermanevansretail

Although many people now begin their holiday shopping early, others do not. Segmenting holiday shopper behavior is important for retail success during the holiday season. According to Dani Cushion,  Chief Marketing Officer of Cardlytics, there are four holiday consumer shopping segments: … Continue reading →

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , | Leave a comment

Retailers Should Build Buyer Personas

Posted on October 24, 2017 by bermanevansretail

A fascinating subject for retailers is the concept of buyer personas. These personas are composite identities. They represent the types of prospects (market segments) that a business is seeking. This post covers how retailers should build buyer personas. You should … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , | Leave a comment

E-Mail Still Key for Retailers

Posted on February 13, 2017 by bermanevansretail

In this day of social media and mobile apps, many retailers continue to place a lot of emphasis on E-mail — which clearly is not fading away. As eMarketer has noted: An October 2016 survey from Yes Lifecycle Marketing found … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , | 2 Comments