In this day of social media and mobile apps, many retailers continue to place a lot of emphasis on E-mail — which clearly is not fading away.

As eMarketer has noted:

An October 2016 survey from Yes Lifecycle Marketing found that the top objectives for marketers worldwide this year [2017] are to increase sales, improve customer engagement, and improve customer acquisition. In order to support these goals, respondents are most likely to prioritize channels such as email (68%) and social media (54%).