E-Mail Still Key for Retailers

In this day of social media and mobile apps, many retailers continue to place a lot of emphasis on E-mail — which clearly is not fading away.
As eMarketer has noted:
An October 2016 survey from Yes Lifecycle Marketing found that the top objectives for marketers worldwide this year [2017] are to increase sales, improve customer engagement, and improve customer acquisition. In order to support these goals, respondents are most likely to prioritize channels such as email (68%) and social media (54%).

 

 

This entry was posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer and tagged , , , , . Bookmark the permalink.

2 Responses to E-Mail Still Key for Retailers

  1. Pingback: E-Mail Still Key for Retailers | Marketing | S...

  2. Pingback: Cross-Channel Integration in 2017 | Retailing: From A to Z by Joel Evans

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