Cross-Channel Integration in 2017

This post builds on the one from yesterday, which reported on a study by Yes Lifecycle Marketing.
eMarketer reports that:
“Retail marketers are looking to [better] incorporate online and offline channels to get greater insights into their customers in 2017. About four in 10 retail marketers say they will implement cross-channel attribution initiatives and test tools for channels and content in 2017, while about a third say they’re looking to implement data-fed, consistent views of their customers and integrate automated offer optimizations.”

 

 

This entry was posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer and tagged , , , , , , , . Bookmark the permalink.

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