-
RSS feed
Categories
Retail Management Supplements
-
Recent Posts
Archives
Twitter Updates
- RT @amelen: Meeker’s #2019 #Internet Trends report tcrn.ch/2WCVg9L 3 years ago
- RT @takecareofUUU: Being Kind is not a 1 Time thing. It should be Endless. Someone could use a little Kindness right now. Spread Hope. Spre… 3 years ago
- RT @LollyDaskal: HOW GREAT LEADERS THINK DIFFERENTLY: They include others They focus on solutions They cultivate teamwork They simp… 3 years ago
Tag Archives: buyer persona
Retailers Should Build Buyer Personas
A fascinating subject for retailers is the concept of buyer personas. These personas are composite identities. They represent the types of prospects (market segments) that a business is seeking. This post covers how retailers should build buyer personas. You should … Continue reading
Catering to Buyer Personas: Infographic and Video Examples
Virtually all marketers are familiar with — and most apply — the concept of market segmentation. One under-appreciated way of segmenting consumers is through the use of buyer personas, which are composite identities that represent the types of prospects (segments) … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career)
Tagged buyer persona, customer expectations, infographic, MarketingTechBlog, multichannel, opportunity, planning, Savvy Panda, segmentation, shoppers, Single Grain, video
1 Comment