A fascinating subject for retailers is the concept of buyer personas. These personas are composite identities. They represent the types of prospects (market segments) that a business is seeking. This post covers how retailers should build buyer personas. You should understand the possible types of buyer personas from which to choose. This is a key aspect of market segmentation. And it also helps us with database marketing, data mining, and data analytics.
We thank Andrew Dennis, Senior Content Marketing Specialist at Siege Media for the content below. We also thank Reuben Yonatan, Founder & CEO at GetCRM. The buyer persona infographic itself is from GetCRM.
Retailers Should Build Buyer Personas
Buyer personas can be particularly beneficial in the retail industry. Competition levels are so high, you need to have a firm understanding of your customers and what drives their purchasing decisions. Why do they buy from you rather than your competitor? And vice versa?
Developing detailed personas can help you better answer these questions and begin to close the customer experience gap. Effective buyer personas include the following information:
- Relationship status
- Social platforms and channels
Building out these profiles will help you market and sell your merchandise more effectively. But how do you go about creating these personas? Simple, just as you would follow your favorite recipe.
GetCRM has put together an infographic which walks you through the buyer persona creation process like you’re following a recipe. Check out the graphic below and start building helpful buyer personas for your business.