Tag Archives: segmentation

Can Pricing in the Mid-Range Succeed?

This is a difficult question for some retailers — given the popularity of discounters and luxury retailers for two different customer segments in the marketplace. AND many retailers seem nervous to be in the mid-range. Yet, as Anthonia Akitunde (founder, … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | Leave a comment

An Informative, Animated Way of Looking at the Impact of Retailing

Retailing has a complex infrastructure with millions of retailers and store locations, not to mention clicks-only and bricks-and-firms. So, how can we better understand it? Retale has devised an animated infographic that is easy to understand and analyze. Here are … Continue reading

Posted in Career Useful Information, Careers in Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , | 1 Comment

Gearing Up for Back-to-School Sales

Yes, it’s only June 2, 2016. Nonetheless, a number of retailers are now gearing up for the back-to-school selling season; and some have even set up their displays already. In this highly competitive, multichannel environment, getting started early has become … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , | 2 Comments