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Tag Archives: segmentation
A Fashion Retail Infographic
Fashion retailing is, obviously, a key component of the retailing industry. Yet, it certainly has its ups and downs. Recently, MarketForce Information did a study on fashion retailing: “We surveyed 5,722 U.S. consumers and asked them about their fashion shopping … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged competition, customer expectations, experiential retailing, fashion retail, infographic, merchandising, retail analytics, segmentation, shopping, trends
1 Comment
Do YOU Understand the “Me” Marketplace?
As we have noted several times before (for example, see 1, 2, 3, 4), greater personalization is essential in today’s highly competitive, multichannel retail marketplace. With this in mind, consider these observations from Visual.ly — and check out the infographic below: … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged competition, customer expectations, infographic, McKinsey, me, opportunity, segmentation, shoppers, trends, Visual.ly
1 Comment
Innovation in Dining Out: Dinner Lab
The Dinner Lab has turned dining out into a very unique and fun occasion. It is “a place to discover what’s possible. Our nomadic dining experience invites members to try new recipes from rotating chefs and give feedback. The dinners … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Video Clips (non-career)
Tagged customer expectations, customer satisfaction, Dinner Lab, entrepreneur, experiential retailing, infographic, innovation, New Yorker, restaurant, segmentation, video
1 Comment
How Consumers Shop in Different Parts of the Country
With the holiday shopping season getting underway, it is imperative that retailers — both chains and independents — know how shopping behavior differs throughout the United States. Here are some conclusions from Nielsen based on its research of “gift splurgers … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged 2015 holiday shopping, customer expectations, gifts, infographic, multichannel, Nielsen, segmentation, splurger, trends
1 Comment
Better Understanding the Mind of the Multichannel Shopper
Each year, the number of consumers who shop at multiple formats — including both off-line and online — increases. To better understand these shoppers, MasterCard recently published: The Retail CMO’s Guide to the Omnishopper— “What transaction data and consumer insights … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged competition, customer expectations, customer loyalty, experiential retailing, Mastercard, multichannel, omnichannel, planning, segmentation, shopping, trends
1 Comment
Will Fast Fashion Work at JC Penney?
JC Penney has had mixed results over the last several years; and as a result, it has changed CEOs, strategies, and merchandise plans. Now, JC Penney is moving into the fast-fashion arena, which has been led by retailers such as … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged customer expectations, fast fashion, H&M, JC Penney, merchandising, planning, segmentation, strategy, Zara
3 Comments
Better Understanding Digital Shoppers
Although online shopping growth continues to far outstrip that for traditional physical stores, more analysis still needs to be done to better understand the digital shopper. As McKinsey’s Gadi BenMark and Maher Masri write: “Companies have more data at their fingertips … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged customer expectations, customer service, digital shopping, experiential retailing, information, McKinsey, segmentation, tips
1 Comment
