Tag Archives: mater mea

Can Pricing in the Mid-Range Succeed?

This is a difficult question for some retailers — given the popularity of discounters and luxury retailers for two different customer segments in the marketplace. AND many retailers seem nervous to be in the mid-range. Yet, as Anthonia Akitunde (founder, … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | Leave a comment