Gearing Up for Back-to-School Sales

Yes, it’s only June 2, 2016. Nonetheless, a number of retailers are now gearing up for the back-to-school selling season; and some have even set up their displays already. In this highly competitive, multichannel environment, getting started early has become more important for virtually all retail themed days. [Think Father’s Day. :-)]
With the above in mind, take a look at the following infographic from Bazaar Voice:
“We all know that the back-to-school shopping season is second only to holiday shopping — but when does the season start, and how long does it last? How do back-to-school shoppers like to shop and learn about new products? What are they in the market for, and when? This infographic will teach you everything you need to know about this peak shopping season.”

Infographic: Your Guide to the Back-to-School Shopper

This entry was posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing and tagged , , , , , , , , , . Bookmark the permalink.

2 Responses to Gearing Up for Back-to-School Sales

  1. Pingback: Gearing Up for Back-to-School Sales | Retailing...

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