The State of Digital and Personalization in Retailing

Conversant recently conducted a study involving retail marketing executives:
“The digital opportunities and challenges covered in the study varied from the current role that digital plays in marketing programs to the burgeoning interest and importance of personalized one-to-one marketing. For the retailer, this study provides a benchmark for today’s attitudes and efforts compared to those of a cross-section of other retail industry leaders.”
“In addition, retail is often the ‘first mover’ in digital when it comes to programs with a strong likelihood of ROI impact. Thus, these findings are very relevant to marketers outside of the retail/E-tail sector.”
The slideshow below highlights Conversant’s findings.

 

This entry was posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Social Media and Retailing, Technology in Retailing and tagged , , , , , , , , , , . Bookmark the permalink.

4 Responses to The State of Digital and Personalization in Retailing

  1. Pingback: The State of Digital and Personalization in Ret...

  2. Pingback: Do You FULLY Understand What’s Involved with Personalization? | Retailing: From A to Z by Joel Evans

  3. Pingback: Fitting Rooms Go Digital | Retailing: From A to Z by Joel Evans

  4. Pingback: Do YOU Understand the “Me” Marketplace? | Retailing: From A to Z by Joel Evans

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