Conversant recently conducted a study involving retail marketing executives:

“The digital opportunities and challenges covered in the study varied from the current role that digital plays in marketing programs to the burgeoning interest and importance of personalized one-to-one marketing. For the retailer, this study provides a benchmark for today’s attitudes and efforts compared to those of a cross-section of other retail industry leaders.”

“In addition, retail is often the ‘first mover’ in digital when it comes to programs with a strong likelihood of ROI impact. Thus, these findings are very relevant to marketers outside of the retail/E-tail sector.”

The slideshow below highlights Conversant’s findings.