Tag Archives: Conversant

A Quiz on Ad Technology

Coversant, an ad tech and media company, has developed an informative and fun quiz about firms that want to do better with ad technology:   “DIY [do it yourself] can be dangerous. What do you know about ad tech? If … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , | Leave a comment

The State of Digital and Personalization in Retailing

Conversant recently conducted a study involving retail marketing executives: “The digital opportunities and challenges covered in the study varied from the current role that digital plays in marketing programs to the burgeoning interest and importance of personalized one-to-one marketing. For the retailer, this … Continue reading

Posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , | 4 Comments