The Digital Collaboration Playbook of 13 Retail Leaders

The latest issue of Shopper Marketing includes the “Shopper Marketing Digital Collaboration Playbook.”
This is the Path to Purchase Institute’s:
“first attempt to catalog the numerous ways that top retailers are using new tools to communicate with shoppers along the path to purchase. The ‘Playbook’ is a brief rundown of the technologies and platforms – Web sites, mobile apps, social networks, etc. – that 13 key retailers are employing to drive digital shoppers to bricks-and-mortar locations or, increasingly, to get them to buy online. We’ve tried to emphasize the tools that provide marketing opportunities for product manufacturers.”
Click the image to access the playbook as a PDF file. [Note: It is recommended that you download this file. Once in  Adobe Reader, you can save the file and increase the size of the chart to read it more clearly.]

 
2014 Digital Playbook Wall Chart
 

This entry was posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing and tagged , , , , , , , , , , , . Bookmark the permalink.

One Response to The Digital Collaboration Playbook of 13 Retail Leaders

  1. Pingback: Fitting Rooms Go Digital | Retailing: From A to Z by Joel Evans

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