Today’s Informed Purchase Journey

Informatica is a large independent provider of data integration software. As the company notes:
“Complete, reliable, and attractive information – across every channel – is the key to a great customer experience and better sales. It’s hard to keep up with customer demands in a single channel, much less multiple channels. Download The Informed Purchase Journey, our free E-bBook (, getting product data right and helping your customers buy from you. The Informed Purchase Journey requires the right product, to right customer at the right place. Know your customers, know your products, know your data.”
Here are an interesting infographic and video from Informatica.




This entry was posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing and tagged , , , , , , , , , , , . Bookmark the permalink.

1 Response to Today’s Informed Purchase Journey

  1. Pingback: Today's Informed Purchase Journey | Retailing |...

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