An Upscale Catalog War: Neiman Marcus Vs. Saks

For years, Neiman Marcus has led the way among upscale retailers with its elaborate annual Christmas catalog. Click below to access this year’s catalog.
Neiman Marcus


This year, Neiman Marcus faces a new luxury catalog challenger — Saks. Click below to access that catalog.


As Ray A Smith reports for the Wall Street Journal:
“Taking on Neiman Marcus’s famed Christmas Book of extravagant ‘fantasy’ gifts, Saks is publishing its own hyperluxe gift guide, with merchandise ranging from a $935 Montblanc pen to a $1.35 million diamond ring. Its holiday plans range from new gift boxes with snowflake-decorated ribbons at all 39 Saks stores to more-elaborate window and store displays, to be unveiled next month with a multimedia production that includes a simultaneous eight-minute digital-projection show, light show, and live performance by the Rockettes.”
Click the image to read more from Smith.
Photos by F. Martin Ramin/The Wall Street Journal


This entry was posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer and tagged , , , , , , , , , , , , , , , . Bookmark the permalink.

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