Ikea: Calling Pet Lovers

Many people like cute and humorous ads. Now Ikea is taking its furniture advertising to a higher level of cuteness. The new campaign deals with Ikea pet furniture. Yes pet furniture.

 

Ikea Pet Furniture. Yes Pet Furniture.

As Ikea notes at its Web site:

“Finally for cats and dogs too!! Have you ever felt like your cat or dog wasn’t just a pet, but a member of the family? It’s exactly that focus that led IKEA to make the comprehensive LURVIG pet product range. Created by pet loving designers with support from trained veterinarians, the range covers all the bases of our shared life with pets indoors and out, so you and your pet can enjoy your home together.” 

Ikea Pet Furniture. Yes Pet Furniture. Created by pet loving designers with support from trained veterinarians, the range covers all the bases of our shared life with pets indoors and out, so you and your pet can enjoy your home together.

Made for our four-legged family members

Will the pet product line be a hit? Alexandra Jardine reports this for Ad Age Creativity:

“Not content with having conquered the market for human furniture over the past 30 years, Ikea is now turning its attention to the animal world. The Swedish retailer has unveiled its first line of furniture for pets. Its LURVIG line (meaning “hairy” in Swedish) includes cat and dog beds and houses for them to curl up in, as well as accessories like scratch mats, feeding bowls and litter trays. There are also some scaled down versions of some of its favorite items, like a mini play tunnel for cats or a mini version of the Kilppan sofa. And some items ingeniously fit with the Ikea furniture you already have: like cozy inserts for Kallax shelving that are designed for animals to squeeze into. Like all Ikea stuff, it’s reasonably priced: a cat house on legs, for instance, is $54.98.

 

Calling Pet Lovers: VERY Cute Videos for Ikea Pet Furniture

These videos are divided into four categories. (1) The basic premise of Ikea’s pet furniture. (2) Furniture for dog lovers. (3) Furniture for cat lovers. (4) Behind the scenes in the making of Ikea pet Videos. There are EIGHT videos in all. Enjoy!

(1) The Basic Premise

 

(2) Furniture for Dog Lovers

 

(3) Furniture for Cat Lovers

 

(4) Behind the Scenes: Making Ikea Pet Videos

 

This entry was posted in Global Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing and tagged , , , , . Bookmark the permalink.

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