Halloween Big for Retailers

It may not seem like it to many of us. But Americans spend a lot on Halloween shopping. Hence the comment: Halloween big for retailers. Not everyone relies on homemade costumes.

Annual Mother’s Day spending is much higher at about $24 billion. Yet, Halloween-related spending this year will exceed $9 billion.


Shopping Trends: Halloween Big for Retailers

In 2007, U.S. Halloween spending was $5.1 billion. This means 2017 represents a huge jump in our formal spending on Halloween.

As Dyfed Loesche report for Statista:

“The word Hallowe’en is of Scottish origin, meaning ‘Hallows Evening’. People celebrate on the eve of the Christian festival of All Souls on the last day of October. In the olden days, people viewed it as a time when souls freely wandered the earth. And evil spirits, the devil, and witches were at their most powerful. Like many other festivities, Halloween is now one of the yearly events when corporations can make a buck by selling the goodies to go with the occasion, in this case, mostly sweets and costumes to get the clientele tricking and treating.”

Halloween Big for Retailers. Infographic: Spending Creeps up Once More | Statista You will find more statistics at Statista


Interesting Facts About Halloween Shopping

The National Retail Federation is the leading association in retailing. Since 2003, it has conducted an annual Halloween survey “to see how Americans celebrate the fright and delight of this holiday.” In 2017, “179+ million Americans will participate in Halloween festivities. The top costume for children is reported to be an action hero or superhero. The top pick for adults is a witch. Pets will not be left behind. Ten percent of consumers are dressing their pet as a pumpkin.”

Take a look at the following information. Where do YOUR customers fit?

Halloween Big for Retailers. With more than 179 million Americans planning to partake in Halloween festivities, up from 171 million last year, spending is slated to reach a record high in survey history.

This entry was posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing and tagged , , , , . Bookmark the permalink.

1 Response to Halloween Big for Retailers

  1. Pingback: 2017 American Personal Consumption Spending | Retailing: From A to Z by Joel Evans

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