It may not seem like it to many of us. But Americans spend a lot on Halloween shopping. Hence the comment: Halloween big for retailers. Not everyone relies on homemade costumes.
Annual Mother’s Day spending is much higher at about $24 billion. Yet, Halloween-related spending this year will exceed $9 billion.
Shopping Trends: Halloween Big for Retailers
In 2007, U.S. Halloween spending was $5.1 billion. This means 2017 represents a huge jump in our formal spending on Halloween.
“The word Hallowe’en is of Scottish origin, meaning ‘Hallows Evening’. People celebrate on the eve of the Christian festival of All Souls on the last day of October. In the olden days, people viewed it as a time when souls freely wandered the earth. And evil spirits, the devil, and witches were at their most powerful. Like many other festivities, Halloween is now one of the yearly events when corporations can make a buck by selling the goodies to go with the occasion, in this case, mostly sweets and costumes to get the clientele tricking and treating.”
You will find more statistics at Statista
Interesting Facts About Halloween Shopping
The National Retail Federation is the leading association in retailing. Since 2003, it has conducted an annual Halloween survey “to see how Americans celebrate the fright and delight of this holiday.” In 2017, “179+ million Americans will participate in Halloween festivities. The top costume for children is reported to be an action hero or superhero. The top pick for adults is a witch. Pets will not be left behind. Ten percent of consumers are dressing their pet as a pumpkin.”
Take a look at the following information. Where do YOUR customers fit?