Tag Archives: Halloween

Halloween Big for Retailers

Posted on October 30, 2017 by bermanevansretail

It may not seem like it to many of us. But Americans spend a lot on Halloween shopping. Hence the comment: Halloween big for retailers. Not everyone relies on homemade costumes. Annual Mother’s Day spending is much higher at about … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , | 1 Comment

Just for Fun: Target’s Haunted House Video

Posted on October 23, 2015 by bermanevansretail

Target is working very hard this year to expand its Halloween-related sales. It is doing tie-ins with manufacturers and has even produced a a six-video series for showing on YouTube. [Click the upper of the video below to access the … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , | 1 Comment

The Holiday Shopping Season Starts Earlier Every Year

Posted on October 28, 2012 by bermanevansretail

Black Friday still gets a lot of attention as a busy shopping day — and rightfully, so. However, the holiday shopping season now starts well before Thanksgiving. Few retailers wait until then to offer promotions. According to research by shop.org, … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , | 1 Comment