Tag Archives: experiental marketing

An Infographic Look at Social Media Marketing in 2015

As Kristy Schnabel reports for It’s Virtually Done: “Social Media Exam­iner is the largest online social media mag­a­zine. At their event — Social Media Mar­ket­ing World (#SMMW15) — they promised that we would ‘rub shoul­ders with the biggest names and … Continue reading

Posted in Online Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | 1 Comment

Great Blogging Tips: An Infographic

Looking to make your blog as good and effective as possible? Then, consider the 50 tips in the infographic below. The infographic was developed by Cent for Your Escape from 9 to 5: “There are plenty of blogging tips all … Continue reading

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , | 1 Comment

Gen Z Coming of Age: Millennials Move Over (a Little)

As Wikipedia reports: “Generation Z refers to the cohort of people born after the Millennial Generation. There is no agreement on the name or exact range of birth dates. Some sources start this generation at the mid or late 1990s … Continue reading

Posted in Online Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , | Leave a comment

Social Media Analytics and Google+

For many people, Google+ is an under-appreciated social media platform. Yet, according to recent data assembled by Craig Smith for Digital Marketing Ramblings (and other sources): Google+ has about 350 million active monthly users. Google + has about 25 million … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , , , , , , | 1 Comment

Happy Holidays :-)

Happy holidays to all. And a healthy new year! As reported by HubSpot, several ad agencies have sent out interesting holiday cards this year: “It’s that time of year again. The time where agencies use all their remaining creativity and … Continue reading

Posted in Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , | Leave a comment

Three Retail Social Media Success Stories

Many retailers’ social media campaigns do not live up to company expectations. We can learn a lot by studying the successful campaigns of other retailers. Sanderson, which delivers software for manufacturing and multichannel retail, has put together a slideshow illustrating … Continue reading

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , | 1 Comment