Retail Management Supplements
Twitter UpdatesTweets by BEretail
Market Research for Small and Medium Retailers
This entry was posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together and tagged entrepreneur, experiental marketing, infographic, information, marketing research, merchandising, Surveygoo, tips, trends. Bookmark the permalink.
Pingback: Market Research for Small and Medium Retailers ...
I enjoy working with small business. While the projects aren’t a lucrative, there is tremendous satisfaction in knowing that the research will have real impact on the business. Unfortunately, in the small business sector, we have competition from sources like outsource.com, which encourage prospective clients to connect with people with perhaps questionable credentials and create unrealistic budget expectations. You can’t imagine how many RFQs I’ve seen from small businesses saying they have less than $500 to spend. How many hours of time from a competent professional will that buy?