Tag Archives: TV commercial

7-Eleven Loves March Madness

Posted on March 23, 2016 by bermanevansretail

TV Viewership for “March Madness” (the NCAA Men’s Basketball Tournament) includes both serious sports fans and casual watchers — and millions of people who are participating in a bracket pool to see who wins their pool. 7-Eleven is one of … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 2 Comments

What Do YOU Think Are Best and Worst Super Bowl Ads Ever?

Posted on February 5, 2016 by bermanevansretail

During the first 49 Super Bowls, there have been a lot of TV commercials presented, and billions of dollars spent on them. So, which of these commercials are considered the best and which the worst? Before reading the experts’ choices, … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , | 1 Comment