Tag Archives: 7-Eleven

7-Eleven Loves March Madness

TV Viewership for “March Madness” (the NCAA Men’s Basketball Tournament) includes both serious sports fans and casual watchers — and millions of people who are participating in a bracket pool to see who wins their pool. 7-Eleven is one of … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 2 Comments

7-Eleven’s BIG Pizza Sweepstakes

To generate more excitement among its customers, 7-Eleven is now sponsoring a “Pizza for Life” sweepstakes. 7-Eleven only started selling pizza — one of the most popular food items in America — about five years ago. As the retailer says … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , | 1 Comment